| Q> What is going on these days with Anabolic Xtreme? |
| A> Well, as I am sure you know we have got out of the pro-hormone business after some serious pressure from the FDA as have most the big name companies. It is a shame that we aren't allowed to sell the products that people love and want, but we all must play with cards we are dealt. Our licensed pro-hormones were awesome products and I don't want to kid you, their loss hurt us a great deal. But there is no point in looking back, we aren't whining, we are bouncing back with a vengeance.
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| Q> Speaking of bouncing back Stimulant X is one of your newer products, but word on the street seems compelling. It seems to be taking ground quickly so tell us a little more about Stimulant X and why all the hoorah? |
| A> First if you haven't tried Stimulant X for yourself, we highly recommend you get yourself a bottle, believe me you won't be sorry, this product is something you have to experience yourself to believe. Stimulant X has become one of our leading products and is now reaching a point of critical mass with product sales higher than ever before. StimulantX is an intense mega hit that delivers 12 hours of smooth clean energy day or night. Seriously... try it.
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| Q> AX will soon be releasing its latest product Mass FX. Can you tell us more about it and why this product is so special? |
| A> Because Mass FX has not yet been released and is still being tested some information remains confidential. What I will leak out is that Mass FX is the first product to come out of AX's newly implemented Lab; in essence it is our first born and boy are we excited. To date many of our beta testers are reporting gains consistent with our alpha testers and almost every alpha tester SWORE that the product MUST be a prohormone. That put smiles on our face for sure. Beta testers are reporting gains of 5-7lbs with huge increases in strength within their first two weeks. We may be the first company to have developed a natural product that has real pro-hormone like gains. The active ingredient (3b,5a,6a,25R)-Spirostan-3,6-diol) is a custom synthesis from our new our lab.
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| Q> Your own lab? So you are formulating your own products too? |
| A> That is correct; we have just brought on a full time chemist to the AX staff. Going by the nickame Dr. D., he is very well respected in this industry for delivering some of the most innovative products to date and he is just buzzing with new ideas. We have invested a good deal of money to build our own mini-lab for Dr.D to help with product synthesis and quality control. As I stated before, Mass FX will come from our own labs, and that may be where we emphasize our internal abilities a bit more. Author L Rea. himself has been the formulator of many of our successful products, and we hope to keep that business model in place for a very long time, but here at AX our mantra has always been to be as innovative as we can to bring out the best products available regardless if we license them or formulate them. With our new mini-lab in place and our talented chemist working full time in that lab we will have some very exciting products on the horizon.
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| Q> Some have knocked you and said that you don't innovate despite your reputation, how do you respond to that.. or maybe I should ask - is having your own labs a response to that? |
| A> First of all, we don't feel that we have to react to every rumor or innuendo that pops up. However, I will say that the true innovation or at least what matters to the customer is the end result from taking the product. All of our old pro-hormones, now Mass FX, Hyperdrol, Perfect Cycle, PCT, and Retain are innovative PRODUCTS, regardless of who was the mastermind behind them. The true art of innovation is harnessing an idea or concept, turning it into a product, and bringing it to market successfully and cost effectively. If you make a great product and no one uses it, it doesn't serve much good. That is what AX is about. We are proud of our innovation or at least our ability to recognize it and harness it. We have used three different chemists from two different companies and now our own lab. With Dr.D part of our team we look forward to the exceptional products which will be produced this coming year. Innovation.. You haven't seen anything yet. 
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| Q> Let's change it up a bit. Any thoughts of signing professional builders? |
A> Not at this point. We are all too aware that those images of the professional bodybuilder saying they got huge and ripped because they took an amino acid or a creatine or a particular protein are everywhere in this industry. Frankly, we'd rather have a less formidable athlete that actually uses our products with real results. Lets face it, if anyone thinks they are going to be the next Mr. Olympia by using legal products. well, no need to say more. But to answer your question, we will have our own people doing ads, we believe consumers want to see real people (not professionals) that are using our supplements and making real gains. So at least for now, we won't play that game. | 
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| Q> Do you have plans for adding other products such as protein and other supplements? |
A> (laughter) Well, we have lots of things in the incubator but that doesn't mean they will fertilize. That's what is great about our multi-pronged strategy; we have the best minds working for us. We will license or develop any product which we believe in and which we believe there is a market for. It is all about innovation and there is plenty of that running around the AX headquarters. |
| Q> How did Anabolic Xtreme get started? |
A> You start with a couple of guys that love working out and have nutritional supplement experience. Then you observe a very potent product that actually works incredibly well and you think.. boy, if I had that product, I could really sell it because the stuff really works. Take that and put into a marketing talent pool and you have the birth of AX. OK, a little more complicated than that but really, it was desire and opportunity. We have had great partners and even better customers so in a way, it is the typical American dream. |
| Q> What is your professional background/experience? |
A> Well the first point is that we are not scientists or chemists. There are 4 principles in the company and 3 of us have a computer technology and management background. Just as well, 3 of us have actively owned nutritional supplement businesses both as retailers and distributors so we know the products, we know the customers, we know the market and most of all, we know that customers want, ingredients that produce world class results. They don't want to be given the illusion that a product will turn them into another Arnold overnight, then drop $50 or $100 bucks only to realize they have been had. |
| Q> Who in your life would you consider a leader or role model? |
A> I can't think of a better role model than my parents. They shape your values, they support you and guide you.. who could have a better hero! |
| Q> For someone just beginning on the road to fitness, do you have any suggestions? |
A> First let me say, there is no such thing as a magic bullet. There is no supplement known to man, legal or illegal, which will make you achieve what you want without discipline, hard work and proper nutrition. If you put in your time at the gym, train hard, play hard, eat right and incorporate the correct balance of supplements you'll be well on your way to acheiving your goals, whether it is becoming a successful bodybuilder, or just getting into that old pair of jeans. If your goal is to lean out and have the best damned feeling of all day energy, you've got to try Stimulant X, you won't be sorry you did! If you want to gain lean body mass as fast as possible, incorporate a supplementation program of Hyperdrol stacked with Mass FX and if you are still into the old school hard core stuff, we have the best post cycle trio in the industry in PCT, Retain and Perfect Cycle. |
| Thanks - Kevin |
