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Hugo A. Rivera, a University of South Florida graduate with a Bachelor of Science in Engineering and also a Trainer Certification from the ISSA, was born December 5, 1974 in Bayamon, Puerto Rico. As an overweight child he experienced at an early age the feelings of insecurity that come along with obesity as well as the scorn and ridicule from the people around him. After going anorexic at the age of 13 and losing a total of 70 pounds in less than a year, he was taken to a nutritionist by his concerned parents in an effort to stop the anorexic cycle. This nutritionist mentioned one thing that would change Hugo's outlook on dieting forever: "Eating food will not make you fat; only abusing the quantities of the bad foods will." After listening to that statement, Hugo decided to kick the anorexic habit and to dedicate his life to studying the effects of foods on the human physiology.

By the age of fifteen Hugo's interest in how food affects the shape and the form of your body naturally led to an interest in the area of exercise, something that led him to become an avid natural bodybuilder.

Discovering early on that there wasn't much realistic or practical bodybuilding or fitness advice, he went on to start recording what worked and what didn't for him. After much trial and error, he started finding principles that he noticed worked on any healthy human being. The best part of it all was his discovery on the fact that there was no necessity to stay all day at the gym in order to get results! Upset at the fact that not many people in the industry cared about trainees actually reaching their goals, he decided to create a web site and start conducting personal training during his college years in an effort to spread all of the knowledge that he had acquired.

Fourteen years later Hugo holds a Statewide Natural Bodybuilding Title (Mr. Typhoon Bay) and also a 4th Place in the Nationwide NPC Team Universe (the natural bodybuilder's highest and most competitive contest). Hugo is now considered an expert in the industry and he has dedicated much of his time to helping normal people achieve their dream figures by sharing sensible and practical knowledge that he has found over the years to work even on the most stubborn metabolisms. Hugo has shared his knowledge in his website www.hrfit.net , amongst others. Also, Hugo authored a self published bodybuilding manual called Body along with two best selling books published by Hatherleigh Press targeted towards the weight loss community called The Body Sculpting Bible for Men and The Body Sculpting Bible for Women (featuring the 14 Day Body Sculpting Program). Hugo wrote these books in conjunction with James Villepigue, an authority in exercise form and the connection between the mind and the muscle. In these books, both authors apply the periodization principles used by pro athletes to workouts geared for people whose main goal is to lose weight and firm up. In addition, he co-authored nutrition and training programs along with fitness icon and six time Ms. Olympia Cory Everson. He has also served as consultant to nutrition companies in designing nutritional formulas and also currently represents Prolab Nutrition by going to several nutrition stores and educating the public on training, nutrition and supplementation. Hugo's knowledge of the human physiology and anatomy (something that he was exposed to from an early age due to the fact that his grandfather was a Medical Doctor), combined with his analytical skills that he developed in his engineering profession enable him to produce extremely efficient programs that anyone can fit on their schedule. The fact that he was overweight and then extremely underweight (after the anorexic period) enables him to identify with all groups of people that have weight problems. In addition, the fact that for many years he held a steady hectic engineering job in addition to his successful online and personal training business enables him to offer practical advice that all people who live a hectic lifestyle can follow.